Rules For Revolutionaries

Rules For Revolutionaries – Guy Kawasaki

Guy Kawasaki was one of the original evangelists for the Apple Macintosh, helping to build a passionate following for one of the most revolutionary products in computing history. In Rules for Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services, written with Michele Moreno, he shares his lessons for innovators who want to change the world, or at least their industry.

Kawasaki’s approach is summed up in a memorable formula: create like a god, command like a king, work like a slave. In the first part, he explains how to create innovative products and services, encouraging readers to break down barriers, think differently, design products that are deep, complete and elegant, and avoid the trap of waiting for perfection before launching. In the second part, he discusses how to market revolutionary ideas, including how to evangelize, build buzz, let customers test-drive products, and use the strengths of your competitors to your advantage. In the third part, he addresses the hard work required to make a revolution succeed, from gathering information widely to managing relationships with customers and partners.

Written in Kawasaki’s witty, irreverent style, the book is filled with stories, examples and lists of practical tips.

Energetic and inspiring, Rules For Revolutionaries is a fun read for entrepreneurs, marketers, product managers and anyone who wants to challenge the status quo. Some examples reflect the technology landscape at the time of publication.