Jay Conrad Levinson

Jay Conrad Levinson (1933–2013) was an influential American business writer, psychologist, and marketer credited with coining the term ‘guerilla marketing’. Having worked as a creative director at major advertising agencies like Leo Burnett, he understood the advertising challenges faced by small businesses with limited budgets.

He revolutionized small business strategy with his bestselling 1984 book Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business, which spawned a massive multi-book franchise advocating unconventional, low-cost marketing tactics.

Levinson’s innovative concepts democratized marketing principles for entrepreneurs worldwide. His foundational strategies remain essential reading for small business owners seeking high-impact growth.