John Hallward

John Hallward is a market research expert, author, and global leader in corporate citizenship and consumer behavior analytics. With extensive experience at polling firms like Ipsos, he specializes in measuring public attitudes toward social responsibility and corporate impact.

He is best known as the author of Gargantuan: How to Drive Growth by Doing Good and his research into global corporate social responsibility. His work provides empirical data on how consumer loyalty correlates with brand ethics and social good.

Through his analytical frameworks and publications, Hallward has helped major corporations understand the commercial value of genuine social contribution. His insights continue to bridge the gap between consumer marketing and corporate altruism.