Yvon Chouinard

Yvon Chouinard is an American rock climber, environmentalist, billionaire businessman, and philanthropist. Founding the iconic outdoor apparel company Patagonia in 1973, he pioneered corporate environmental activism.

He is best known as the author of the influential business and ecological memoir Let My People Go Surfing: The Education of a Reluctant Businessman.

Chouinard’s revolutionary business model, which prioritizes environmental stewardship and ethical capitalism over short-term profit, has redefined corporate responsibility globally. His legacy is monumental.