Business Model Generation – Alexander Osterwalder
How does a company create, deliver and capture value? Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers, by Alexander Osterwalder and Yves Pigneur, offers a powerful and practical way to answer that question, and has become one of the most influential business books of its generation.
At the heart of the book is the Business Model Canvas, a simple visual tool that allows entrepreneurs and managers to describe, analyze and design business models on a single page. The canvas is made up of nine building blocks: customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships and cost structure. Together, they provide a shared language for discussing how a business works and how it might be improved or reinvented.
The authors explain each building block and present common business model patterns, such as unbundling, the long tail, multi-sided platforms, free offers and open business models, illustrated with examples from well-known companies. They also introduce design techniques, including customer insights, ideation, visual thinking, prototyping, storytelling and scenarios, and show how organizations can use the canvas to develop strategy and innovate.
Created collaboratively with hundreds of practitioners from around the world, the book stands out for its bold, highly visual design, which makes ideas easy to grasp.
Practical and inspiring, Business Model Generation is an essential tool for entrepreneurs, startup founders, managers, consultants and business students who want to build and transform business models.
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