Good to Great - Libro en Inglés

Good to Great – Jim Collins

Good is the enemy of great. That is the opening idea of Jim Collins’s landmark study of what separates truly exceptional companies from merely good ones.

In Good to Great: Why Some Companies Make the Leap… and Others Don’t, Collins and a team of researchers examined a large set of companies to identify those that made a sustained transition from average results to outstanding performance, beating the market by a wide margin for at least fifteen years. They then compared these companies with others in the same industries that failed to make the leap, searching for the factors that made the difference.

The findings challenged many assumptions about leadership and strategy. The great companies were led by humble, determined Level 5 leaders rather than celebrity CEOs. They first got the right people on the bus, and the wrong people off, before deciding on direction. They faced the brutal facts while maintaining unwavering faith, a balance Collins calls the Stockdale Paradox. They focused relentlessly on their Hedgehog Concept, built a culture of disciplined people, thought and action, and used technology as an accelerator. And their transformations came not from dramatic one-time events but from the steady turning of a flywheel.

Rich in data and memorable concepts, the book has become required reading in boardrooms and business schools around the world.

Good to Great is an essential guide for leaders, managers and entrepreneurs who want to build organizations that achieve lasting excellence.