Hacking Growth

Hacking Growth – Sean Ellis

How did companies such as Facebook, Airbnb, Dropbox and Uber grow so quickly? A key part of the answer lies in a methodology known as growth hacking. In Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success, Sean Ellis, who coined the term growth hacking, and Morgan Brown explain how any company can apply it.

The authors describe growth hacking as a rigorous, data-driven process of rapid experimentation across marketing, product development and engineering. Rather than relying on big marketing budgets or one-off campaigns, cross-functional growth teams continually test ideas, measure results and scale what works, steadily improving how a company attracts and retains customers.

The book explains how to build a growth team, identify your product’s must-have value, establish key metrics, and run a high-tempo testing process. It then works through the stages of the customer journey: acquisition, activation, retention and monetization, offering strategies and examples for improving each one, from optimizing onboarding and referral programs to increasing engagement and revenue per user. Ellis and Brown also discuss how to keep growth going over time and how growth hacking can be applied in large, established organizations.

Case studies from leading technology companies illustrate the methods in action.

Practical and actionable, Hacking Growth is an essential guide for entrepreneurs, marketers, product managers and business leaders who want to drive sustainable growth through experimentation and data.