No B.S. Wealth Attraction – Dan S. Kennedy
Dan S. Kennedy, a direct marketing consultant, speaker and author known for his blunt, no-nonsense style, has advised many entrepreneurs on building profitable businesses. In No B.S. Wealth Attraction in the New Economy, part of his No B.S. series, he argues that wealth is attracted to people who think and behave in certain ways, and he explains what those ways are.
Kennedy contends that most people hold beliefs and habits that repel wealth, such as resentment of the wealthy, a sense of entitlement, a focus on labor rather than value, and a reluctance to promote themselves. He challenges readers to examine their attitudes toward money and success and to replace limiting beliefs with ones that support wealth creation.
The book presents a series of strategies for becoming a wealth magnet. Kennedy emphasizes creating value rather than trading time for money, developing multiple income streams, understanding the importance of positioning and marketing, avoiding debt and waste, being decisive and acting quickly, keeping good company, and taking responsibility for results. He discusses the role of confidence, discipline and persistence, and he shares stories from his own career and from successful entrepreneurs he has worked with.
Written in an irreverent, opinionated and often provocative style, the book combines mindset advice with practical business lessons drawn from Kennedy’s experience in marketing.
No B.S. Wealth Attraction will appeal to entrepreneurs, small business owners and readers who enjoy a candid, motivational approach. Readers should note that it reflects the author’s personal opinions and experience and is not personalized financial advice.


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