Women Want More

Women Want More – Michael Silverstein

Women control a huge and growing share of consumer spending around the world, yet many companies still fail to understand what they want and need. In Women Want More: How to Capture Your Share of the World’s Largest, Fastest-Growing Market, Michael J. Silverstein and Kate Sayre of the Boston Consulting Group set out to change that.

The book is based on an extensive global survey in which thousands of women from many countries shared their views on work, family, relationships, money, health, shopping and their hopes for the future. The results reveal a population of consumers who feel pressed for time, stretched by competing responsibilities and often underserved by the products and services available to them.

Silverstein and Sayre explore what women value and what frustrates them in categories such as food, fitness, beauty, apparel, financial services and health care. They describe the different segments of female consumers, from fast trackers and managing on her own to relationship focused and pressured, and show how attitudes vary across countries and life stages. Case studies highlight companies that have succeeded by understanding women’s needs and designing better experiences for them.

The authors argue that businesses that listen to women and respond with genuine innovation stand to gain enormously.

Insightful and data driven, Women Want More is a valuable read for marketers, business leaders, entrepreneurs and anyone interested in consumer behavior and the economic power of women around the world.