Digital Transformation Game Plan

Digital Transformation Game Plan – Gary O’Brien, Guo Xiao and Mike Mason

Digital transformation is about much more than adding new technology to old ways of working. To compete in the digital age, a business has to rethink how it is organised, how it makes decisions and how it delivers value to its customers.

In Digital Transformation Game Plan: 34 Tenets for Masterfully Merging Technology and Business, three leaders from the global technology consultancy ThoughtWorks, Gary O’Brien, Guo Xiao and Mike Mason, share what they have learned from guiding organisations through this kind of change. They set out 34 practical principles that connect strategy, culture, organisation and technology.

The book is written for executives and managers who need to lead a transformation rather than simply sponsor it. Alongside the business guidance, the authors explain the technical concepts that modern leaders need to understand, so that conversations between business and technology teams become more productive. Case studies from real companies show both what works and what tends to go wrong.

The authors are clear that there is no single recipe for success. Instead, the book offers a flexible game plan that readers can adapt to their own organisation, helping them build lasting change instead of one-off projects.

Practical and well organised, Digital Transformation Game Plan is a valuable read for business leaders, managers, consultants and technology professionals who want to understand how to bring technology and business together successfully.