How: Why How We Do Anything Means Everything

How: Why How We Do Anything Means Everything – Dov Seidman

In a world where information flows freely and businesses are more transparent and connected than ever, what sets companies and people apart is no longer just what they do, but how they do it. That is the central message of How: Why How We Do Anything Means Everything, by Dov Seidman, founder and chairman of LRN, a firm that advises organizations on ethics, culture and leadership.

Seidman argues that in an interconnected world, products and strategies can be quickly copied, but behaviors, the way people and organizations conduct themselves, are far harder to imitate. Companies and individuals who earn trust, act with integrity and inspire others gain a lasting competitive advantage, while those who cut corners risk losing reputation and success.

The book explores how to think, behave and govern in ways that build trust and lasting relationships. Seidman discusses values, transparency, reputation, honesty, accountability and the difference between leading through rules and inspiring through shared principles. He describes different types of organizational culture, from blind obedience to informed acquiescence and self-governance, and explains why values-based, self-governing cultures are best suited to today’s world.

Throughout, he draws on examples from business, sports and everyday life to illustrate his ideas.

Thought-provoking and inspiring, How is a valuable read for business leaders, managers, entrepreneurs and anyone interested in ethics, culture and building organizations that thrive by doing the right thing.