Making Ideas Happen – Scott Belsky
Most creative people have no shortage of ideas. The challenge is turning them into reality. Too often, brilliant concepts remain unfinished because of disorganization, distraction or a lack of follow-through. In Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality, Scott Belsky, founder of the creative platform Behance, explains how the most productive creative people and teams get things done.
Drawing on interviews with highly productive creative professionals and teams, Belsky argues that making ideas happen depends less on inspiration than on organization, community and leadership. He introduces the Action Method, a system for managing creative projects by breaking everything down into action steps, references and backburner items, and placing a strong bias toward action.
The book explores how to prioritize and manage energy, avoid the trap of endless brainstorming, push through the project plateau when enthusiasm fades, and develop the discipline to finish. Belsky also discusses the importance of sharing ideas and seeking feedback, harnessing the forces of community, building and leading creative teams, and managing yourself and your reputation.
Practical tips, examples and insights from creative leaders make the advice concrete and easy to apply.
Practical and motivating, Making Ideas Happen is a valuable read for designers, writers, entrepreneurs, artists, marketers and anyone who wants to turn creative ideas into finished projects.


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