Small Giants - Libro en Inglés

Small Giants – Bo Burlingham

In business, bigger is usually assumed to be better. Successful companies are expected to grow as fast as possible, take on investors, expand into new markets and perhaps go public. But some entrepreneurs deliberately choose a different path. In Small Giants: Companies That Choose to Be Great Instead of Big, Bo Burlingham, a longtime editor at Inc. magazine, profiles a group of privately held companies that decided to put other goals ahead of growth.

The companies come from many industries, including brewing, food, music, manufacturing, restaurants, records storage and lighting design, and include businesses such as Anchor Brewing, Clif Bar, Zingerman’s and Righteous Babe Records. Their founders and leaders resisted the pressure to grow at all costs, choosing instead to focus on being excellent at what they do, being great places to work, providing outstanding customer service, contributing to their communities and leading rich lives.

Burlingham identifies the qualities these companies share. They maintain intimate relationships with their customers and suppliers, have deep roots in their local communities, create corporate cultures that foster close and caring relationships among employees, and are led by people with a passion for their work. He calls the special quality that makes them stand out mojo.

The book also explores the challenges these companies face, including how to manage succession and remain independent over time.

Inspiring and thoughtful, Small Giants is a valuable read for entrepreneurs, business owners and anyone who believes success can be measured by more than size. Some of the companies profiled have changed ownership or circumstances since publication.