The Story of Purpose

The Story of Purpose – Joey Reiman

Why do some companies inspire extraordinary loyalty from customers and employees, while others struggle to stand out? According to Joey Reiman, founder of the consultancy BrightHouse, the answer lies in purpose: a company’s reason for being, beyond simply making money.

In The Story of Purpose: The Path to Creating a Brighter Brand, a Greater Company, and a Lasting Legacy, Reiman argues that purpose is the most powerful force in business. Organizations that know why they exist and act on that understanding create deeper connections with their stakeholders, make better decisions and achieve more lasting success.

Drawing on his experience helping companies discover and activate their purpose, Reiman presents a process for uncovering an organization’s purpose by exploring its history, culture, values and aspirations, and then articulating it in a way that inspires people. He explains how purpose can be brought to life through strategy, leadership, culture, innovation, marketing and communication, and how it can guide companies through difficult choices and change.

The book combines storytelling, philosophy and practical guidance, with examples from businesses that have built their success around a clear sense of purpose.

Inspiring and thought-provoking, The Story of Purpose is a valuable read for business leaders, entrepreneurs, marketers and anyone who wants to build an organization that creates meaning, value and a positive impact on the world.