Subliminal - Libro en Inglés

Subliminal – Leonard Mlodinow

Most of what happens in our minds takes place beneath the surface of awareness. In Subliminal: How Your Unconscious Mind Rules Your Behavior, physicist and bestselling author Leonard Mlodinow explores how the unconscious shapes our perceptions, memories, judgments and decisions far more than we realize.

Drawing on recent research in neuroscience and psychology, Mlodinow explains that the brain operates on two tiers: the conscious mind, which we experience as our thoughts and choices, and a vast unconscious system that processes information automatically. He shows how this hidden system influences everything from what we see and remember to how we judge other people, form first impressions, make financial decisions and choose partners.

Mlodinow discusses fascinating findings, such as how memories can be distorted or even invented, how the sound of a voice or the look of a face can affect our assessments of others, how we categorize people into groups, and how we tell ourselves stories to justify our actions. He also explores the useful role of the unconscious in helping us navigate a complex world quickly and efficiently.

Written with wit and clarity, and enriched with personal anecdotes, the book makes complex science accessible to general readers.

Subliminal won the PEN/E. O. Wilson Literary Science Writing Award and is an engaging read for anyone interested in psychology, the brain and the hidden forces behind human behavior.